Keep it as a treasure or give as a present to the dear: Kerala’s women are gold-crazy. The intricately designed Kerala’s gold jewellery will steal any women’s heart. Thrissur is the capital of jewellery shops in Kerala.

New fashions and trendy styles hit the market regularly. Just take a look at some of the jewellers to have a hang of the fashion statements doing the rounds. No matter whether you like light weight contemporary styles, classic chunky pieces, diamond studded jewellery or creations in white metal you will see it all  and more in these gold malls.

In India, typically 22 carat gold is used (91.6% pure gold and the rest includes metals like copper and silver) Kerala gold has more copper content hence it wont break easily. 18ct gold ornaments are also available.

If you are on the look out for traditional designs, do pick up kashumala (small coins stringed together), Nagapadathali (a choker comprising of green enamelled pendants shaped like snake heads) and jhumki (a dangling ear ornament, typically encrusted with stones or pearls). There are many trusted jewellers in all big cities of Kerala and these shops could all be easily explored as these are located at a stone’s throw away from each other.

If you are buying gold for only fancy wear, 1 gm gold is a great bet. Though it looks like real gold, its gold content will only be 1gm. It is a rage among young college goers and party animals, who wish to flaunt the latest styles without breaking their bank.