Ash and Amitabh may promote tourism in Kerala

Tourism industry in Kerala can expect a major boost if Bollywood superstars Aishwarya Rai and Amitabh Bachchan agree to entice tourists to visit Kerala – aka God’s Own Country.
It will definitely be a great win for Kerala tourism authority to get stars like Aishwarya and Amitabh as their brand ambassador – if they can afford them!
However the latest is that the Kerala tourism has yet to sign up the stars along the dotted line; talks are on as the whopping amount Bachchan and Ash normally charge is high for the authority.
Director of Kerala tourism, B. Suman, however hopes that it won’t be a problem because Ash and Amitabh both have finally agreed to slash their original fees.
On asked about the possible theme of the promo, B. Suman said, ‘Imagine a catchline by Ash, silhouetted against the alpenglow on the Western Ghats, revealing the secrets of ayurveda and how she copes with grueling schedules. That’s the kind of promo we have in mind.’ So get ready, Amitabh and Aishwarya could soon be coming to your drawing room inviting you to the state of great natural beauty Kerala, however if everything goes right only.

Here’s hoping then – nice to bump into them at Marari of an evening at the bar!!