Stuart Henshall writes a very effective piece on his blog about marketing small properties using a blog and all the benefits of such an approach after staying at Windermere Estate in Munnar, Kerala.
I am not sure I agree with everything but I do agree with the central tenet of the argument: love and look after your website and maintain it like a pet not as a brochure.
Why a pet?
Pets need feeding everyday, they need love and attention, they need thought and they need visits the vet and brushing down. Your website needs all the same: a daily dose of content, thoughtful consideration and a brush down every so often.
Why Not a Blog?
Blogs are stochastic and free-form. Who knows where they lead. Businesses are not, they have goals. Your website needs some structure and you need to keep with it. Your website has some work to do.
Call it a working pet. You love it and enjoy it, but also you need it to do its job like a carthorse. In the case of the site: does it show off the property, does it bring in visitors, does it illustrate your difference and distinctiveness.
As Stuart Henshall points out to the Windermere owner, there are constant narratives and changing subjects to fill the pages of a website and over.
Kerala Tourism is continuing to investigate the impact of tourism on ecology and social structure. We all know that tourism can have a major impact in terms of economic development as well as impacting upon local social structures.
Many visitors to India are keen that they should not leave a damaging footprint on Kerala and that the places they stay and activities they engage in have some form of ecological audit.
The project is focused on a number of high impact zones such as Kovalam, Kumarakom, Thekkady and Wayanad which either have high tourism numbers or are delicate structures that may be eroded quickly by tourism.
As often as you read about Kovalam Beach, in the same line you read of the planeloads of tourists descending on the Kovalam area from Europe. For Europeans it brings to mind images of Magaluf in Spain with airports handling 40 planes a day, so it might come as a bit of a shock to discover that a solitary charter plane arrives in Trivandrum airport each week flying the My Travel logo. The rest of the week the airport serves scheduled flights and some sleepy local airlines.
Kerala package holidays are available from Manos and a few from First Choice, otherwise holiday makers need to make their own choices and fly in via Chennai or Mumbai or directly via Sri Lanka or Emirates.
In preparation for the tourist rush starting in November, school children and cadets were out in force over the past week clearing Kovalam Beach of marine litter and other detritus which is washed up every year during the heavy weather of the monsoon storms of the summer.
Kovalam beaches is one of the most popular areas of Kerala for visitors who arrive on package holidays and for beach holidays on the famous beaches of the area.