karmakerala.com news

Alappuzha: Kerala seems to have followed the footsteps of the global shopping destinations like Dubai in luring the avid shoppers by conducting festivals and galas. The Alappuzha shopping fete could rake in Rs.65 crore and 118 shops participated in this venture. Considering the fact that this event was the first of its type, the venture was a huge success.

The media hype and publicity campaigns ensured drumming up of public support to this shopping festival and thousands of shoppers thronged to get a hang of the one stop shop experience. From electrical and electronics gadgets to garments and leather goods it touched upon virtually every segment of consumer goods.

The festival was from December 1 to January 5 and the shops, which participated in the fete had announced over 80,000 gift coupons and attractive discount vouchers to add impetus to the marketing campaign. The South Zone lucky draw will be held on the Alappuzha beach on January 18 and the mega draw is scheduled to be held at Thiruvananthapuram on January 22.

So far, 64 Santro cars and 64 Sony Plasma television sets have already been distributed to customers who had made purchases above Rs.1,000.  Encouraged by the big success of this year’s shopping fete, the District Industries Centre is planning to conduct a similar show on a bigger scale next year also to cash in on the buoyant economy and an impressive purchasing capacity of the general public. In addition hundreds of smaller gifts were offered through the scratch-and-win coupons and weekly lucky draws.

When the curtains came down on this Grand Kerala Shopping Festival on Tuesday, authorities were basking under the glory of a run away hit with commercial transactions to the tune of Rs.65 crore from Alappuzha alone. Happy shopping days are here again!