Kerala, one of the largest jewellery hubs in South India is known to have a penchant for gold since the days of the royal rule. It turns out to be one of the hottest destinations in the country for jewellery merchandise thanks to the ever increasing demand and total economic growth.
You can find, all malayalis decking themselves in gold whether it is a wedding or a party. From children to older married women, there is nothing much attractive than gold in Kerala. Consuming 20% of India’s gold, the Jewellery retail in Kerala has a major part in the retailing business. The state manufactures over 500kg of gold everyday. The market in Kerala is expanding and so does the sale of gold and diamonds that registered a positive growth in the last few years.
Over 175 exhibitors in India and abroad are awaiting the second edition of the Kerala Gem and Jewellery Show that begins from November 21st to showcase their products and exclusive designs. It is conceived to be an ideal platform for the artisans, exporters, manufactures and retailers to interact, source latest designs, network and enhance their knowledge. So let’s watch out for the new fashions of jewellery patterns that will top the markets in the coming days and wait for the results!