The Other Side of Kerala Economy
It is heartening to note that tourism in Kerala, registering a steady growth in the last decade has emerged to be one of the main sources of revenue. This tiny southern state of Kerala has become one of the most sought after destinations in India, ahead of Rajasthan and even the Taj Mahal of Agra, which is a matter of pride for all. At present Kerala tourism revenue is pegged at Rs.13000 Crore and has created many direct and indirect employment opportunities for the local populace. The annual tourists footfall of Kerala is around 83.5 lakhs out of which 5.5 lakh tourists are from foreign countries.
Gone are the days when Kerala tourism just revolved around Kovalam , Munnar, Thekkadi and Fort Kochi. These days many new interesting leisure options including house boat cruises and adventure tourism are on the offer in Kerala, much to the delight of the tourists. There are convenient packages that bring out the quintessential charm of Kerala and that suit every budget. The sheer multitude of leisure activities ranging from beach fun, adventure, backwater leisure activities and nature trails and wild life is what makes Kerala, a highly popular destination among tourists.
With the focus being shifted to the less explored spots like Malabar, Wayanad and Palakkad, tourism in Kerala is well poised for a big leap in the coming years. With many prestigious international hotel chains including US-based MGM Mirage Hospitality and Amari from Thailand among others are starting their operations soon in Kerala, the discerning travelers can expect a really high notch experience in Kerala.
Now the other side of Kerala economy: It is baffling to note that the other major source of revenue for Kerala comes through the sales of liquor, which is something not very commendable! It is paradoxical that Kerala also tops the list of the highest per capita liquor consumption in India where the state-owned Kerala State Beverages Corporation Ltd, serves as the sole distributor of IMFL ( Indian Made Foreign Liquor). The tippler sales records an all time high during Onam, Christmas and New Year. Even on ordinary days you can see winding queues in front of the beverages corporation outlets. Kerala, indeed is a land of paradoxes, which excites , baffles and exhilarates you at the same time! Make the most of it