Kerala Tourism on the iPad
Published September 26, 2010 | Playing a game of solitaire on my iPad, I suddenly noticed an advert at the bottom for Kerala promoting the tourism department’s lastest ad campaign. Wow! The only problem is that as soon as I clicked through I was informed that the video was not available which negated the idea. So 8/10 for idea and 2/10 for execution.
Kerala Tourism has developed a marketing and branding strategy for Kerala which has won awards and has positioned Kerala as both a cultural and ecological haven but also a site for personal freedom and calm. Over five years they have produced a series of beautiful adverts that foreground what Kerala has to offer in a dreamy Ortenesque style.
Using iPad advertising demonstrates how up to date they are although the real issues facing Kerala’s tourism trade will need to be addressed: notably how much cheaper and popular is their neighbour Sri Lanka.
See the video below:
Your Moment is Waiting (Kerala) from Sholto Ramsay on Vimeo.
