New Year brings cheer to Kerala tourism industry
An Associated Chambers of Commerce and Industry of India (ASSOCHAM) survey has revealed that almost 35 per cent of domestic travellers preferred coastal destinations like Goa, Puducherry,Kerala and Rameshwaram for their holidays. Hotels in Kerala has been recording a massive business during Christmas and New Year with many hotels fully booked months before. The harsh winter in Europe has also proved beneficial for Kerala as many foreigners have decided to spend their holidays in the warm and sunny state of Kerala instead of remaining cooped up in their homes due to the prevailing snow and frost conditions there .
Leh and Kerala have become the best performers in the domestic travel market, replacing the traditional tourist destinations of Goa and Rajasthan. With the Taj property in Bekal finally taking off, Kerala is all set to make it big in the ensuing tourist season. From monsoon tourism to adventure sporting options like white water rafting and hot air ballooning, Kerala is expanding its vistas in tourism and has positioned itself on a strong turf. Going by the trends, 2011 will be a highly successful year for Kerala, fondly called as the land of the Gods, spices and backwaters!