New Year brings cheer to Kerala tourism industry

An Associated Chambers of Commerce and Industry of India (ASSOCHAM) survey has revealed that almost 35 per cent of domestic  travellers  preferred  coastal destinations like Goa, Puducherry, Kerala and Rameshwaram for their holidays. Hotels in Kerala has been recording a massive business during Christmas and New Year with many hotels fully booked months before. The harsh winter in  Europe has also proved beneficial for Kerala as many foreigners have decided to spend their holidays in the warm and sunny state of Kerala instead of  remaining cooped up in their homes due to the prevailing snow and frost conditions there .

Leh and Kerala have become the best performers in the domestic travel market, replacing the traditional tourist destinations of  Goa and Rajasthan. With the Taj property in Bekal finally taking off, Kerala is all set to make it big in the ensuing tourist season. From monsoon tourism to adventure sporting options like white water rafting and hot air ballooning, Kerala is expanding its vistas in tourism and has positioned itself on a strong turf. Going by the trends, 2011 will be a highly successful year for Kerala, fondly called as the land of the Gods, spices and  backwaters!

see 2013 survey which shows that South India remains a top destination – press release here

Sholto Ramsay

Boss, motivator and general eccentric with a deep love of Kerala and India who just wants everyone to enjoy an amazing and life enhancing experience of Kerala.

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1 Response

  1. January 3, 2011

    […] This post was mentioned on Twitter by Usha Hari, karma kerala. karma kerala said: News from Kerala: New Year brings cheer to … […]

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