Has Gandhism become just T Shirt slogans in Kerala
It’s paradoxical to note that Keralites, who have blatantly shunned Gandhiji’s policies of prohibition, have wholeheartedly endorsed Gandhism in the form of T shirt slogans! Kerala might hold the dubious distinction of having the highest per capita alcohol consumption, but it has not deterred the youth form sporting Gandhiji T shirts. A current fashion rage, these T shirts on the lines of the revolutionary Che Guevara T-shirts have become an indispensable item in the wardrobes of the Gen-X in cities like Cochin.
Foreign tourists too make it a point to pick up these T shirts on their trip to Kerala. Priced around Rs, 400, these T shirts have become runaway hits among the stylish youth of the city. Curiously these T shirts with the image of our father of nation is being supplied by a company in Thailand! The T-shirts have the snapshot of Gandhiji on the front and his famous quotes imprinted on the back. The Kerala youth set an example by popularizing the principles of Gandhi who guided India to freedom through nonviolent protests. However, abstaining from liquor would have been a more meaningful tribute to the father of the nation, who advocated prohibition as a public policy way back in the 1930s. From the earlier trend of featuring of football icons, sports personalities and music bands including Metalica and Guns & Rose among others, the fashion trends have come a full circle by portraying Gandhji as the fashion icon among the youth.