Kerala Villages

It's all in the 'Name'

Almost everyone loves their names and when it reaches out to the public on a positive note then one really feels proud or honoured. Well, this race for popularity is not only shared by high profile people or celebrities who crave for the so called ‘popularity’. But these days Kerala villagers are not willing to miss out on a single opportunity to bring up their names in limelight in one or the other way.

Kerala has always been known for its rich culture and traditions, with festivals on almost week in one or the other part or region of the state. Let’s peek into the other side of these festivals which offers a golden chance for those popularity craving morons to come out to the limelight and shine out like stars. Talk about any small or big temple festival in the villages in Kerala and you can see how active these temple committee members are not discussing the programs or events, but more concern about how big and colourful their pictures are on the brochure and pamphlets.

The popularity saga doesn’t ends here, even special supplementary is issued in local newspapers with almost half page dedicated to the committee members showing off their colourful pictures and names in bold. From young to old everyone wants to look their best on the pamphlets and brochures. One more trend which is very much in practice these days is the way people love to donate things or money, ‘good indeed’, but the catch is that they want their names to be mentioned. I’ll share a recent incident which made me think, “are donations given for some gain?”

It was like any other day, but some fuss was there in my locality, later I came to know that the ‘deepasthambam’ (many-tiered lamps) placed in the ‘Aal thara’ (a Banyan tree with a base foundation considered to be sacred) in our place collapsed, soon a meeting was called by the committee and donations were asked to bring in a new ‘deepasthambam’.

“The estimate amount is around 40 thousand INR”, said one committee member, so all decided to pool in money as donation, this was all really commendable. But then came the idea of why not inscribing the names of the donors on a marble plaque and fix it for public view near the new ‘deepasthambam’ as a remembrance.

Really a small, but an eye-opening instance tells us that, villages too have been infected by the so-called popularity syndrome.

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