Rajdhani Express

Rajdhani Express painted with Kerala Scenery

Kerala tourism is going all out, making a bold statement and wooing tourists from all over India to Kerala by getting the Rajdhani train painted in Kerala colours. With the tag “Go Kerala” or “Chalo Kerala beckoning tourists into the lush green state.

It’s not just one or two coaches, but the entire train, all 17 coaches of the air conditioned Rajdhani Express are now painted with colourful images of Kerala. Painting the Rajdhani Express is like having a giant moving billboard that goes through Rajasthan, Gujarat, Maharashtra, Goa and Karnataka on its way to Thiruvananthapuram and back. Think of the number of people who will be seeing the splendour of far-off Kerala!

Promoting domestic tourism is the motive here and when the summer months begin in the north of India the train with its beaches, backwaters and green landscape should lure people to the state.

I’m thinking of the effect it will have in dry Rajasthan and busy Maharashtra - the dreams it will weave of holidays in Kerala in the people who see the train. I think all trains could do with a splash of colour, a reminder of how beautiful the country is, and we could all do away with those red coloured trains which look dusty even after the coaches have had a wash.

According to the data available with Kerala Tourism, domestic tourist arrivals to Kerala last year touched 75 lakh (against 7.5 lakh international tourists), reports The Hindu.

Can’t wait to see the train roll in, in all its fresh hues and bring from within thousands of tourists to our (singing) shyama sundara kera kedaara bhoomi (Kerala). :)

Pics source: The Hindu

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