In case you are on a visit to Kerala then you would be spotting many hoardings with interesting names like Mountain mist, cloud nine, Misty meadows, Green Valley and many many more all along its highways! In case you thought that these were verdant nature parks and forest trails, that Kerala was once famous for, you would be in for a shocking surprise. These are nothing but names of apartments, hotels and home stays that try to lure you with these attractive names, that evoke a Kerala feel!
Kerala was once a land of misty mountains and green valleys; however now a days, all we have are these tasteless concrete structures that have sprang up all along Kerala! For those who are visiting this State after a long gap, this change would be far more evident and distressing.
Unfortunately, Kerala has become a haven for the land mafias and land grabbers where you can buy a hillock, encroach into the backwaters , fill the fertile paddy fields or even sneak into the fragile eco zones and wild life sanctuaries by greasing the palms of the concerned officials. The cash flushed NRIs and the mass tourist trails have indeed left its impact on the unique ecosystem of Kerala.
As the pressure on the natural resources is on the rise by the day, Kerala has long ceased to be God’s own country. Before we head to a point of no return, we all need to put our heads together to make sure that we preserve the landscape and natural beauty of Kerala, which can only ensure the growth of tourism in future. Let us not put our rivers, lakes and paddy fields for sale, for a few pennies. The need of the hour is sustainable tourism on the lines of Kumbalangi village or Lakshadeep , where there is a clamp down on commercial activity and constructions.
The new visa regulations and the escalating costs have brought in a sharp decline in tourism in Kerala and if we fail to heed to the warning signals, it is only a matter of time before Kerala is pushed into oblivion in the global tourist map.
The earth has enough for everyone’s NEED, not for everyone’s GREED.