Chicken Overfed Kerala
In nineties chicken consumed population was below 10% and this segment belonged to financially better off class.
In India Kerala is in top in the matter of chicken consumption. A Keralite consumes 7.44 kg of chicken every year. Total consumption is 24.8 kgs per year and in termns of vale it works out to rupees 3100 crore.
In nineties chicken consumed population was below 10% and this segment belonged to financially better off class. Against this roughly 36 per cent consumes chicken now.