Alcohol is the main villain in ruining the harmony in poor families throughout Kerala. It plays a great role in peace breaking too in the State. The sale of India made foreign liquor is controlled and regulated by the State government through numerous sales outlets. Before raising the shutters of the sales outlets serpentine queues can be noticed before every outlet irrespective of village, town or city. That too most disciplined queues as against noisy queues for other purposes seen. Government gets handsome revenue by way of excise duty at the peril of poor families. Liquor prohibitionists random make noise but government is bent upon increasing the revenue.