Silly season: “ncredible India

Tourism is finally being recognised as a sector with a strong potential. And from the looks of its, destination branding is the next big thing. After the success of the“Kerala: God’s Own Country” campaign, other states are falling over one another to market their hotspots.

Incredible India, an effort by the Ministry of Tourism, is a step towards showcasing India and its irresistible locations to the rest of the world. Right from the majestic Taj to the colourful Gujarat to the hot and happening Goa, the campaign portrays India in its colourful best.

Chances are that many viewers will miss the commercial as it is being beamed only on niche channels.”

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