Kerala Tourism all set to woo Chinese tourists
Kochi: Kerala Tourism is going ahead in full steam with the proposed plan to attract more Chinese tourists to “God’s own country”. State Tourism Minister Kodiyeri Balakrishnan held extensive discussions in this regard with Union Tourism Minister Ambika Soni.
Though Buddhist circuits typically underscore the itineraries of Chinese tourists, Kerala is pinning its marketing strategy on its exceptional network of backwaters and beaches- something that not many countries on earth can boast!
During the meeting, the ministers reviewed thread bare the status of the ongoing central aided tourism projects in the State. The Centre has released an amount of Rs. 112 crore during the 10th Five Year Plan for 61 tourism projects in Kerala.
The procurement of land for the Institute of Hotel Management at Alapuzha would be hastened. The minister opined that Kerala could bolster the Human Resource Development in the tourism sector through quality institutes imparting state of the art training to catch up with the growing trends and needs of the tourism sector.