‘Bring home a friend’ and grab great deals on Kerala tourism packages
Kerala tourism is well poised to make 10 percent growth in tourist inflow this year. To add impetus to its growth chart, Kerala tourism has launched a new campaign in which non-resident Keralites (NRKs) are being offered special discounts through accredited tour operators for bringing home friends as tourists.
“The campaign, which started only a few weeks back has stirred up a lot of interest already. Under this novel concept, the NRKs can invite friends from abroad and within the country to visit the state and they will be rewarded depending on the number of friends who visit Kerala. The best part is that the tourism department is planning to involve Malayalee associations abroad too in this venture for promoting tourism. It is expected that this new promotional scheme will ensure a 10 percent increase in the number of tourists coming to the state.
The state recorded an 8.6 per cent rise to 85.9 lakh in the domestic tourist inflow in 2010, as compared to 79.1 lakh in 2009. The international tourists saw a rise of 18.3 per cent rise to 6.59 lakh in 2010 from 5.57 lakh in 2009. The state has earmarked about Rs.25,000 crores for tourism promotion in its annual budget and these innovative sales promotional techniques are expected to increase the number of domestic and international tourists by 10 per cent and 20 per cent respectively.
The innovative measures taken by Kerala to promote tourism are likely to become trendsetters for other Indian states as well in the coming days. So, in case you are a non resident Keralaite, all you need to do is to bring in your friend on a Kerala holiday to grab great deals and bargain offers. Well, does that sounds too good to be true 🙂