Monsoon tourists flock to Kerala
As Kerala soaks up a bountiful monsoon this year, which recorded 50% surplus rainfall this monsoon season so far, has been getting a steady stream of tourists from within and outside the country. Though bad roads and the winding traffic have always been reasons of worry during the rains, tourists seem to have put aside these minor snags considering the tremendous response to the trend of monsoon tourism. Read here a few of our team’s monsoon experiences .
According to statistics of Kerala Tourism, the total revenue during the monsoon season contributes to 13.27 per cent of the total revenue. Last year, out of the total revenue of Rs 21,125 crore, Rs 2,803 crore was generated during the monsoon season.
It is interesting to note that Kerala has emerged to be all season tourist destination in India, with no particular lean period in recent times. This tourism trend reflects the upbeat mood in the tourism sector in Kerala, which has many more avenues left to be explored. The sight of Kerala hinterlands and villages clad in fresh greenery after the rains attract not just casual tourists but also movie makers and creative artists from all over who come in search of new themes and the unseen charm of God’s own country!