Bevco opens a premium outlet to cater to responsible drinking

rumKochi, the emerging business capital ofKeralais all set to get a stylish, air conditioned outlet for premium brand beverages soon. With the success of its premium outlet in the capital city in Thiruvananthapuram, Bevco is considering the idea of opening more such outlets in various other destinations. Tipplers are offered the ultimate convenience of choosing their favorite brands of IMFL, beer and wine in this stylish supermarket where different brands of beverages will be displayed in racks. The shoppers can stroll around to choose and pick their brands without being preyed upon by curious onlookers at the roadside beverage outlets.

These premium outlets will sell only premium brands of beverages that are priced ₹ 500 and more. However these shops will not be selling any Foreign made foreign liquour (FMFL) like Scotch Whiskey or Cognae for the time being. These high end Bevco outlets will cater to the emerging trend and culture of responsible drinking in the society. It will indeed relieve many a high end tipplers the pain and shame of standing in the queue in road side Bevco outlets to get their favorite brand of booze! The tipplers who are often forced to resort to the costly option of hitting a bar to wind down after a day’s work can sigh a relief at this latest initiative from Bevco. However, will this innovative venture promote drinking or just cater to the niche segment of responsible drinking? Well, we may have to wait for a while to get an answer for this million dollar question that pops up in every malayalee’s mind!

Sholto Ramsay

Boss, motivator and general eccentric with a deep love of Kerala and India who just wants everyone to enjoy an amazing and life enhancing experience of Kerala.

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