Kerala Tourism brings alive the monsoon magic to the web world through gestures

keralaIn a novel concept to bring alive the beauty, the magic and above all the nostalgia of the monsoons of Kerala to those who miss it, the Kerala Tourism Board has brought alive the monsoon experience to the desktop of millions of global netizens all around the world through the state of the art gesture recognition technology.

The gesture controlled website,  which is best viewed with Google chrome and a webcam has got over 100,000 hits already. The website has some brilliantly captured rain sights and monsoon moments in its portfolio, which the visitors can browse by simply  waving their hand in front of the camera.

The gesture recognition technology will bring a new image onto the screen and it gives them a realistic experience of the rain spectacles of Kerala and its dramatic beauty. The site also functions without  gesture control, where the users can flip through the images through the direction tabs at the bottom right of the web page.

The website, the first ever of its kind developed so far by a state tourism board in India, gives a peek to the rain soaked plains, mist clad mountains and the pristine backwaters among many others through this gesture based interface. Launched as a part of the monsoon campaign by Kerala Tourism, this website is one of the few tourism websites in the world that employs gesture controlled technology. Spectacular images of monsoon shared by Facebook fans of Kerala Tourism find place in this website.

The site, developed by Stark Communications, the official marketing and communications agency of the Kerala Tourism Department ensures a user friendly browsing experience.  The website tracks and responds to the movements of the users in front of a webcam, ensuring an interactive and personal monsoon experience to those browsing the site even if they are not in Kerala. It can go a long way in linking the various Kerala destinations to people and take them upclose to the sights and scenes that await them on their visit.

Kerala Tourism Director Hari Kishore described the gesture controlled website as yet another step in extending to the world the many experiences that Kerala can offer to a visitor. The warm and quick response in the social media was obvious as this site got over  100,000 visits since its launch on 28th May 2013 apart from  13,000 likes in Facebook and  300 tweets. It is another feather in the cap of Kerala tourism, which has to its credit  the award-winning website of  /www.keralatourism.org, which  is also one of the most-visited tourism websites in the world.

So for those scores of overseas Malayalees  who love to soak up the monsoon magic at its best or  bring back the nostalgic memories, anytime, anywhere, all they need to do is to log into http://when-it-rains.com/ . No matter where you are , now the Kerala monsoon experience is only a few clicks away! Enjoy 🙂

Sholto Ramsay

Boss, motivator and general eccentric with a deep love of Kerala and India who just wants everyone to enjoy an amazing and life enhancing experience of Kerala.

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