Kerala Bags “Golden City Gate Award” for Great Backwaters Print Campaign!
Kerala has won yet more recognition in the communication of global tourism at ITB Berlin. The “Golden City Gate Award” is considered the Oscars of Tourism and, Kerala won it for its print campaign on the backwaters. This is the second major international award for Kerala Tourism Board after winning the United Nations World Trade Organization (UNWTO) Ulysses Prize, in a two months period.
The Das Goldene Stadttor or the Golden City Gate awards are held under the patronage of the German Federal Association of Film and Audio-Visual Producers. ITB-Berlin is the world’s leading travel trade show initiated in 1996 and where 180 countries participate.
“The Great Backwaters Campaign” launched last year, won the award despite facing some tough competition from other tourist boards around the world.
The Golden City Gate Awards are presented in the print, film and media categories and assessed by an international jury. The print campaign presents the state’s famous water bodies as a single destination and once-in-a-lifetime experience for the traveller, in the same league as the Great Wall of China and the Great Barrier Reef of Australia.
This recognition is a great achievement for Kerala. It is expected to create a major boost to the state’s reputation as one of the top tourism destinations in the world!